Now that we all understand what not to do in the job post, I want to visit the technological aspect of what you are putting in front of potential candidates. Since competing for talent is seen as one of the greatest challenges for most companies, you need to make sure that you make a good first impression.
One of the first impressions you have where candidates can actually see what you are all about is when a candidate lands on your career page. This means that you need to put some effort in to make sure that it is always up to date with the appropriate information, but also up to date with modern technology!
What Should I Do? Check It Out!
Your first step should be to GO TO YOUR COMPANY PAGE. See what your candidates are seeing, and if it looks dull and boring to you, as someone with a vested interest in the company, then I guarantee you that prospects aren’t looking through it.
There are so many ways to access simple, well-designed websites today that there is no excuse.
Go to the person running your website and ask them to update it, giving examples from other career pages you research (“omg research?! This will take forever…” no, just search online for well-designed career pages and you will find a bunch with awards; simple), hire someone to update the website, or do it yourself by utilizing the incredible tech that is available online and maybe pick up a new skill.
Honestly, this should not break the bank, but the money you put into updating and keeping the site up to date will give you an amazing return on investment by giving you wonderful new hires; and let’s be honest, without great employees, you can’t have a great company!
Once you fix up your career page you should try and apply to one of your openings.
I know it seems silly, but as someone who is not actually looking for a job, some of the things that create friction for actual candidates will stand out more clearly to you and then you can fix them. One of the technology issues that becomes glaringly apparent is when applications open not one, not two, but three or more windows during the process.
Honestly, I hate when applications necessitate opening any other windows because I usually have the career page open, my cover letter, my list of references etc. in a split screen type scenario and now this new window popping up just screwed up ALL that preparation.
I can understand one window opening after going to the application, but more than that is just excessive. If other companies can make it so that everything happens within one window, so can you. It is disorienting and obnoxious, and not how you want a candidate to remember your company.
Find And Fix Common Problems
Another common problem you may find you have in your application is an embedded window. This is when, instead of having the application span the entire page, it is limited to a fixed second window within the page. This means everyone has to continuously scroll side to side and up and down to see all the information.
I have yet to understand the reasoning behind this formatting, but I can guarantee that it impedes the application process (I mean most of us don’t even have a mouse anymore and some use the space bar to scroll, can’t do that here), making it take longer and creating at least minor negative feelings toward the company. It makes the most sense to go back to that web designer (or whatever method you used to improve your career page) and get this fixed, or better yet, do it all at once!
While technology can have negative impacts, these small changes put technology on your side.
In the next post I will be discussing how to make things more convenient for your applicants because the easier it is for them, the more likely they are to finish the application. And really, that is what you want, especially from those high-quality candidates.
Until then do these two things to get started:
- Go to your career site
- Apply to one of your jobs
This should let you see first-hand if there is anything that absolutely HAS to change.