Executive Team

Gershon Goren

Gershon Goren

Founder and Chief Executive Officer
Cangrade

Gershon is an accomplished technologist and entrepreneur with over 15 years experience. Gershon led the engineering group at Webdialogs, a provider of online meeting and communication solutions which was acquired by IBM in 2007. Following the acquisition Gershon acted as Chief Software Architect in the Lotus group of IBM, delivering LotusLive - a cloud based collaboration suite. He is also the founder of Pirfit.com - a popular cloud based wellness network. Gershon loves cycling and thinks that bicycle is the best form of transportation. Gershon holds degrees in CS and Management of Information Systems from Ben Gurion University of Negev, Israel.

Steven A. Lehr

Steven A. Lehr

Founder and Chief Science Officer
Cangrade

Steve is an Associate in the Department of Psychology at Harvard University. In his academic work, he combines survey instruments with cognitive response time tasks designed to capture unconscious cognition to address issues at the intersection of psychology and business. Under what circumstances do employers unconsciously display costly biases in decision making, and how can such errors be avoided? What factors lead people to act more or less ethically in different situations? What social and contextual conditions can lead to biased or inaccurate measurements on aptitude tests, and how can such tests be redesigned to minimize these problems? He believes that Cangrade can be used as a forum to help employers and job-candidates make more objective selection decisions while furthering the study of psychological science. Prior to his current work, Steve was a professional tournament poker player and entrepreneur. He holds a Masters of Business Administration from the University of Nevada- Las Vegas and a Bachelor of Arts degree from Brandeis University.

Liana Epstein

Liana Epstein, PhD

SVP of Analytic Services

Liana is a comprehensively trained social scientist with over a decade of experience generating insights across a spectrum of cultures, countries, and contexts. She tackles complex problems by drawing on her deep knowledge of measurement, research design, survey methodology, sampling strategies, and a wide range of statistical techniques. In her time as a Senior Methodologist at SurveyMonkey, Liana created a sampling and analytical strategy that successfully predicted the 2012 presidential electoral results, contributing to NBC’s selection of SurveyMonkey a polling partner. Liana has a B.A. in Psychology from Yale University and a Ph.D. in Social Psychology (with a focus on Quantitative Methodology) from University of California, Los Angeles.

Greg Willard

Greg Willard, PhD

SVP of Scientific Research
Cangrade

Greg has over a decade of experience conducting psychological research. Before joining Cangrade Greg was a faculty member at Harvard University. Dr. Willard's research on goal pursuit and intellectual performance has been published in top academic journals, and featured by numerous media outlets including US News & World Report, The New York Times, and National Public Radio (NPR). His research integrates social, cognitive, and biological methodologies to provide a deeper understanding of human memory, goal pursuit, and cognitive aptitudes. He completed a postdoctoral fellowship in Psychophysiology at Harvard University, and holds a PhD in Experimental Psychology from Northeastern University.

Yang Wang

Yang Wang

VP of Scientific Research

Yang's research interests include applied game theory, structural econometrics, and empirical IO. The substantive focus of his current research projects include managerial forecasting and decision making, competitive dynamic pricing, role of consumer reviews on risk aversion, and competitive incentive structures of firms with shared sales agents. Yang is currently a doctoral candidate in marketing at the Jones Graduate School of Business at Rice University. Prior to pursuing a PhD, Yang worked as a revenue management and resort services analyst at the Las Vegas Sands.

Related Topics:

Cangrade Advisors Science Overview